From launch and beyond, I led both the creative and strategic direction, building a bold, engaging social presence. The result: over 400K followers and 27M impressions, driven by consistent, standout creative.

Celebrity collaborations have always been a key driver of Fabletics’ success, and I had the opportunity to work closely with some of the brand’s most high-profile partners. Collaborating with the likes of Kevin Hart, Kate Hudson, and Reggie Bush, I created content on their behalf that felt authentic and on-brand. These partnerships played a major role in amplifying our reach and driving the Fabletics message.

27M

Impressions

1K+

Unique Pieces of Content

400K

Followers Gained

Fabletics Men Brand Launch

Social Media, Strategy & Art Lead, 2020-2021

In 2020, Fabletics launched its Men’s line in partnership with Kevin Hart. As part of a small internal team, I led the art direction and strategy for the social media launch, creating a visual identity that felt fresh, confident, and distinctly Fabletics. Despite the unique challenges of launching during the height of the pandemic, Fabletics Men was a major success—and has since grown into a core part of the brand.